A human and innovative approach

With a rich background that combines large corporations, consulting, and politics,
Yves-Alexandre is an experienced consultant known for his pragmatism and extensive, diverse network among public and private institutions of all sizes.

Over the years, he distinguished himself as the Director of Communications at the Fonds de solidarité FTQ and previously as a Senior Partner at Tesla RP, where he supported numerous organizations and contributed to several campaigns recognized for their strategic excellence by the SQPRP. His experience in engineering, healthcare, and aerospace makes him an advisor capable of effectively handling a variety of issues.

Yves-Alexandre is involved on the boards of Enfant Soleil, the YMCA Foundation of Québec, and the Conseil des arts de Montréal. He has also been a mentor within the Black Wealth Club network since 2023.

Whether it’s for corporate communications mandates, strategic writing, media relations,
internal communications, or issue management, Amélie brings to the table her strong analytical skills, solid writing abilities, and her capacity to clearly understand key issues to achieve the desired results.

Over the course of her 25-year career in public relations, she served as Director of External Communications for a multinational engineering and construction firm during the most serious crisis in the company’s history. Prior to that, she applied her expertise at a real estate subsidiary of a leading institutional investor, where she notably acted as spokesperson. Amélie has also worked with numerous clients through various public relations consulting firms. She has supported major clients from both the public and private sectors across a wide range of industries, including industrial and manufacturing,
transportation, private security, hospitality, healthcare and pharmaceuticals, home renovation, and professional services (law firms).

She holds a bachelor’s degree in law from Université Laval and a certificate in public
relations management from McGill University. She was a member of the Quebec Bar for
nearly 20 years (1998 to 2015).

Since 2015, Amélie has served on the board of ruelle de l’avenir, an organization dedicated to academic perseverance, and has held the position of Chair since 2020. She was also actively involved with the Young Chamber of Commerce of Montreal for six years, where she served on the board of directors from 2007 to 2010 and chaired the Human Resources Committee.

Ms. Labrie brings over 30 years of experience in government affairs, corporate communications, strategic planning, sustainability, and ESG disclosure. She has worked with both publicly traded and private companies, as well as within the federal public service.
 

A seasoned senior executive, she most recently served as Executive Vice-President and Chief Public Affairs, Communications, and Strategy Officer at Cogeco. Prior to joining Cogeco, she was Senior Vice-President of Global Government Affairs and Communications at Enerkem. She also worked as a business strategy consultant, held leadership roles at CAE, and began her career in the federal public service in Ottawa.
Ms. Labrie holds a Master of Science (M.Sc.) in International Business and a Bachelor of
Business Administration (B.B.A.) from Université Laval. She also holds the university-level designation in corporate governance (ASC, C.Dir.) from the Collège des administrateurs de sociétés, and the CCB.D designation from Competent Boards, focused on governance related to climate, nature, and biodiversity.
 

She currently serves on the boards of Enerkem, the Canadian Chamber of Commerce, Generate Canada, and Espace Inc.

A public relations expert, Benoit has developed a diverse range of experience across most areas of communications, including media relations, issues management, marketing, strategic planning, as well as writing and designing communication tools.

After several years working in agencies, he transitioned into the entrepreneurial ecosystem, contributing to the evolution of Startup Montréal into Québec Tech and managing communications for Ax.c, a world-class innovation hub located in downtown Montréal. These experiences allowed him to build a strong network and deepen his knowledge of the business and technology sectors in Québec, across Canada, and internationally.

Versatile and creative, Benoit develops tailored strategies that align with the specific needs of each project. Always on the lookout for new trends, he offers innovative and effective solutions to support SMEs, startups, large corporations, non-profits, and government organizations in achieving their goals.

With expertise gained through both consulting firms and corporate roles, Vanessa has worked across a wide range of marketing communications disciplines, including public relations, media relations, copywriting, and brand strategy. For over fifteen years, she has skillfully and creatively introduced topics, engaged audiences, explained complex ideas, and promoted products and destinations.
 

She has collaborated closely with leaders of local and international companies, partners and stakeholders across a variety of industries, and audiences spanning multiple generations.
 

For four years, Vanessa advised the organizers of the Montréal Marathon, then owned by the Rock ‘n’ Roll Marathon Series (Competitor Group), and acted as spokesperson when the 42.2 km race was cancelled in 2017. She also led a local positioning and influence campaign for Target Canada ahead of the opening of its stores — a mandate that earned her an Excellence Award from the Société québécoise des professionnels en relations publiques (SQPRP).

Mathieu Paul Dumont leverages his political experience, having held key positions
advising various levels of government and political organizations. Beyond his political
experience, he has acquired significant skills in communications, particularly in issue
management and media relations, including drafting press releases, speeches, and key
messages.

He was a Senior Advisor for Policy and Issues Management in the office of the Minister
of Transportation and Francophone Affairs, Caroline Mulroney, within the Ontario
government, working closely with various stakeholders across sectors such as health,
education, and tourism to advance issues and ensure the continued promotion of
French in Ontario.

His experience also includes strategic roles with the Conservative Party of Canada as a
Stakeholder Relations Advisor in the office of the Leader of the Official Opposition, Erin O’Toole, where he worked to build and maintain relationships with stakeholders, particularly in the areas of export promotion and international trade, rural economic development, small businesses, and tourism recovery, as well as finance.
 

Additionally, he served within the Ontario PC Party as a Campaign Director and remains
involved with the International Economic Forum of the Americas. Mathieu also worked closely with the Consulate of Iceland in Montreal to support Iceland's economic and cultural interests.